Do you have a ton of awesome content that is mostly collecting dust way down the scroll?
It’s gold though, really good stuff, yes?
What if we could take that archive gold and turn it into a short, sweet, punchy book that your peeps could buy cheaply on Amazon, that you could order in bulk for under £2 a copy, that reminds the world just how much you know your stuff, helping you cement your authority and opens up whole new audiences to you?
And what if you could do all of this in a weekend (because you’ve already written 90% of the words, obvs).
Because you absolutely can.
If you can pull together a word doc of between 7 and 12 thousand words that reads well and gives your readers a solid intro to what you do and how you can help them, I can teach you all the practical steps you need to follow to get that baby published and for sale.
The Punchy Books course is a quick and dirty whistle-stop training that teaches you every step you need to take from ‘So I have a doc full of words…’ to ‘You can buy my book on Amazon’.
And you can complete them all in a weekend.
SO WHAT ARE PUNCHY BOOKS?
Honestly, I made the name up, but it does what it says on the tin.
A punchy book is a short, impactful Kindle or Paperback (or both) book that:
- Delivers an important, implementable message or teaches your audience something new
- Can be consumed in one sitting/train journey/flight/afternoon
- Makes benefitting from your knowledge and expertise accessible to anyone for the cost of a cup of coffee or less
- Elevates your authority
- Becomes a gateway drug to working with you
- Gives your audience a piece of you they can easily share with their own network
- Can be bought from Amazon and Kindle
- Costs you less than £2 per copy so it’s easy for you to give away
And if you’ve been marketing your business online for a year or more, I guarantee you have already written at least one punchy book. You may need to tidy it up a bit and add a paragraph here and there to make it all flow together, but you can totally nail that.
You’ve got this.
You write free content every week. Maybe every day.
No-one sees every post or blog you write. Even your most ardent fans only see half or less of your content due to algorithm joy. Even if you think you’ve put it all out there, very few people will have seen it all and no-one will have had the chance to sit and consume it one easy, delicious sitting.
Because that’s the other cool thing about a book: it has no other noise. People aren’t reading it in a feed where there are a hundred other distractions vying for their attention. When they have your book in their hands they are all yours.
So if you stop thinking ‘My book will be my finest work, my legacy’ and lean more into ‘My NEXT book (because you can have many) is going to solve this thing for that person in a really affordable, accessible way’ it becomes a whole different entity.
We remove the barrier of aiming for perfection.
And we remove another barrier – the one where it all feels too hard – because you have most likely written 90% of it already and I can teach you all the rest.
You could genuinely be published this time next week.
So, what’s in the course?
6 video lessons
The video lessons combine a mix of teaching and demonstrations that take you through every single step of the self-publishing process.
The total run time of the video lessons is less than 100 minutes.
Full Course Workbook
This includes links to further information and resources as well as summarises what you’ll learn in the videos
Template Word Documents
These Word Document templates are fully formatted and ready to go, and you can choose between the two most common book trim sizes: 5”x8” and 6”x9”.
What do you need to complete it?
You will need access to the following software/programmes and a basic understanding of how to use them. You do not need to be an expert but it will help if you’ve used them a few times.
Microsoft Word
A Canva account (free or pro)
And, of course, 7-12k of your very own, beautiful words
And this will set you back how much?
A mere £149. And that’s including VAT.
What does this course NOT cover?
In the interests of keeping this course as affordable and as simple as possible, I’ve kept it to the absolute bear essentials. This course will NOT teach you how to:
Plan and write your book
I’m assuming you have words already, you may just need to pull them together and tidy them up a bit.
Proof and edit your book.
The cheap and cheerful offer? Ask your friends to read it through and point out any errors. Then offer to do the same for them when they write their own Punchy Book.
How to use the categories and keywords to shoot for a bestseller.
A punchy book isn’t designed to be a bestseller, it’s designed to be an asset in your arsenal that will help to grow your audience and give them a more accessible way of working with you.
PR the heck out of your book.
By all means, let the media know you’ve done it and see what comes of it. I won’t be teaching you how to do that here though.